What-A-Moment
Art direction of storyboards and animation, initial concepting, photo editing, and TikTok mockup creation. Proposed What-A-Burger concept to advertise the brand on TikTok by sharing memorable moments and staying connected through the pandemic. How do you connect when there's a pandemic outside? Suddenly tradition takes the backseat as safety becomes the most important factor, but that doesn't mean we can't connect in other ways. This spec campaign made for Whataburger's transition into TikTok focuses on bringing people together and sharing fun moments while we're apart.
