Nature Heals
Logo design for Parks and Open Space Partners - NYC, as a part of CityPark's Nature Heals campaign that focuses on the mental health benefits of spending time outdoors. See the full campaign at City Parks Foundation. Agency: Patients and Purpose
switch stories
Art direction and graphic design for full length testimonial videos and TikToks ads. Everyone's story is uniquely their own, which is why it was so important and equally refreshing to showcase Jill and Paul as they are in their home. Visit the site to learn more. Agency: Patients and Purpose | Production Studio: Sequitur Cinema
cortisol in control
Preliminary logo designs and color guide for Cortisol in Control. Art direction and storyboards for the campaign's animated social media advertisements and stories. To see the full campaign, visit the site. Agency: Patients and Purpose | Production Studio: The Mill
Walking with Warriors
Art direction, logo design, and layout for the Walking with Warriors website and print media. Worked alongside the illustrator to craft unique tiles for each person's story, coming together to create a woven tapestry of hope and joy. Won the 2024 Internet Advertising Competition Award for Outstanding Achievement in Internet Advertising and the award for Best Health Care Website. Visit the website to learn more. Agency: Patients & Purpose | Illustrator: Steven Wilson
quick tips
Art direction, graphic design, and set design for educational videos to help consumers and Spanish speakers navigate the support resources readily available to them. Agency: Patients & Purpose | Production Studio: Link9
Learn2Respond
Art direction, copywriting, game design, and branding for a proposed companion to Goodby, Silverstein & Partners' Respond2Racism Twitter bot. This interactive gaming concept aims to educate children on navigating difficult conversations around social justice and racial biases. Our mission is to provide the necessary tools and resources to educate students, educators, and administrators about race, equity, and social justice. Learn social justice vocabulary and concepts through interactive fill-in-the-blank exercises, available as a desktop or mobile experience. Teachers create lesson plans based on grade level and decide what vocab will be learned. After learning key terms, conversations will occur that give the player options and recommendations on how to deal with difficult situations. Agency: Goodby, Silverstein & Partners | Illustrators: Norys Curbelo & Moira Vigne
Chroma
The word chroma is the perceived intensity of color. Our perception is our reality; however, it can always be adjusted, changed, and developed. Gathering from my experiences and those of others, text and imagery come together to combat common prejudices among people of color. This diversity campaign uses color to visually represent a shift in perspective while brightening the world around us. Won 2nd Place for AIGA Orlando's People's Choice Award and received Honorable Mention by leading designer and author Debbie Millman.
