Branding

Whether its expanding on an established brand, starting from scratch, or giving a facelift for a brand refresh, branding is something I thoroughly enjoy doing. Crafting custom color pallets, designing logos and websites, and creating custom iconography are just a few areas of my expertise. Below are some of my recent projects.

nature heals

Logo design for Parks and Open Space Partners - NYC. Nature Heals is CityParks' latest campaign focusing on the mental health benefits of spending time outdoors. See the full campaign at City Parks Foundation.

Survivors Have Heart

Sometimes a brand will have very distinct guidelines for different aspects of their work, and a lot of times it can be difficult to find just the right balance - but that's where a lot of the magic happens. This was the case for AstraZeneca's DTC campaign and their community of heart attack survivors at Survivors Have Heart.
See the full 60second TV spot for more details.
IAC Award Winner: Best Pharma Online Video and BRILINTA.com for Best Outstanding Website
MM&M Finalist: Multichannel Campaign
Telly Winner: Bronze in Non-Brodcast, Pharma

Learn2Respond

A proposed companion to Goodby, Silverstein & Partners' Respond2Racism Twitter bot, this interactive gaming concept educates kids on navigating difficult conversations around social justice and racial biases. Our mission is to provide the necessary tools and resources to educate students, educators, and administrators about race, equity, and social justice. My Role: Art Direction, Branding, Copywriting, Game design
Characters: Norys Curbelo Backgrounds: Moira Vigne

Chroma

The word chroma is the perceived intensity of color. Our perception is our reality; however, it can always be adjusted, changed, and developed. Gathering from my experiences and those of others, text and imagery come together to combat common prejudices among people of color. This diversity campaign uses color to visually represent a shift in perspective while brightening the world around us.
Honorable Mention: AIGA Orlando Best in Show