Electrifying Chase
Art direction and execution of Branding, style guide, VR concepting, OOH mockups, and moodboards. Environmentally conscious campaign concept and VR experience, to promote Jaguar's new electric car model. Jaguar Land Rover is known for their luxury vehicles, and that's why their high end electric car model is perfect for the experienced driver. This spec work for Jaguar leans heavily into the environment, inviting drivers into the wild and reminding them that electric cars are powerful, classy, and just as speedy. Agency: Dentsu CA
