Electrifying Chase
Art direction and execution of Branding, style guide, VR concepting, OOH mockups, and moodboards. Environmentally conscious campaign concept and VR experience, to promote Jaguar's new electric car model. Jaguar Land Rover is known for their luxury vehicles, and that's why their high end electric car model is perfect for the experienced driver. This spec work for Jaguar leans heavily into the environment, inviting drivers into the wild and reminding them that electric cars are powerful, classy, and just as speedy.
Chroma
Designed logo, branding, animation, and post cards; art direction of environmental concept. The word chroma is the perceived intensity of color. Our perception is our reality; however, it can always be adjusted, changed, and developed. Gathering from my experiences and those of others, text and imagery come together to combat common prejudices among people of color. This diversity campaign uses color to visually represent a shift in perspective while brightening the world around us. Won 2nd Place for AIGA Orlando's People's Choice Award and received Honorable Mention by leading designer and author Debbie Millman.
Learn2Respond
Art direction, copywriting, game design, and branding for a proposed companion to Goodby, Silverstein & Partners' Respond2Racism Twitter bot. This interactive gaming concept aims to educate children on navigating difficult conversations around social justice and racial biases by providing the necessary tools and resources to educate students about race and equity. Learn social justice vocabulary and concepts through interactive fill-in-the-blank exercises, available as a desktop or mobile experience. Agency: Goodby, Silverstein & Partners | Illustrators: Norys Curbelo & Moira Vigne
What-A-Moment
Art direction of storyboards and animation, initial concepting, photo editing, and TikTok mockup creation. Proposed What-A-Burger concept to advertise the brand on TikTok by sharing memorable moments and staying connected through the pandemic. How do you connect when there's a pandemic outside? Suddenly tradition takes the backseat as safety becomes the most important factor, but that doesn't mean we can't connect in other ways. This spec campaign made for Whataburger's transition into TikTok focuses on bringing people together and sharing fun moments while we're apart.
