Be Choosy
Every decision is a life changing one, whether it's a new pet, a new pair of sense of style, or making the best decision for your wellbeing. See the award winning EUA campaign for more details.
IAC Award Winner: Best Pharma Integrated Ad Campaign, Best Social Media Campaign, and Best Online Video
PM360 Trailblazer Award Winner: TikTok Campaign
IAC Award Winner: Best Pharma Integrated Ad Campaign, Best Social Media Campaign, and Best Online Video
PM360 Trailblazer Award Winner: TikTok Campaign
Survivors Have Heart
Sometimes a brand will have very distinct guidelines for different aspects of their work, and a lot of times it can be difficult to find just the right balance - but that's where a lot of the magic happens. This was the case for AstraZeneca's DTC campaign and their community of heart attack survivors at Survivors Have Heart.
See the full 60second TV spot for more details.
IAC Award Winner: Best Pharma Online Video and BRILINTA.com for Best Outstanding Website
MM&M Finalist: Multichannel Campaign
Telly Winner: Bronze in Non-Brodcast, Pharma
See the full 60second TV spot for more details.
IAC Award Winner: Best Pharma Online Video and BRILINTA.com for Best Outstanding Website
MM&M Finalist: Multichannel Campaign
Telly Winner: Bronze in Non-Brodcast, Pharma
Making it last
PM360 Silver Winner: Pharma Choice Video
