Be Choosy
Every decision is a life changing one, whether it's a new pet, a new pair of sense of style, or making the best decision for your wellbeing. Art direction, graphic design, and CRM creation for the Be Choosy campaign was featured on ESPN and in international airports. To learn more about the award winning campaign, visit the site for more details. IAC Award winner for the Best Pharma Integrated Ad Campaign, Best Social Media Campaign, and Best Online Video, and winner of the PM360 Trailblazer Award Winner for Be Choosy TikTok Campaign. Agency: Patients & Purpose
Live your second chance
Sometimes a brand will have very distinct guidelines for different aspects of their portfolios, making it difficult to find a right balance - but that's where a lot of the magic happens. This was the case in designing and art directing for AstraZeneca's DTC campaign ads and resources for their community of heart attack survivors at Survivors Have Heart. See the full 60second TV spot. Winner of the IAC Award for Best Pharma Online Video and BRILINTA.com for Best Outstanding Website. A MM&M Finalist for Multichannel Campaign, and Bronze Telly Winner in Non-Brodcast. Agency: Patients & Purpose
This is me
My role as art director and graphic designer throughout phase 1 and 2 of this campaign started with translating the award winning, 3D animation TV spot into social media and web banner ads, websites, and print media. See the video here. We continued with an interim campaign, casting real people for a photoshoot while continuing to expand the brand's iconography, website, and design language. Working alongside an illustrator and copywriter, conceptual direction was given to illustrate the expansion of the brand in phase 2. Agency: Patients & Purpose | Illustrator: Amanda | Production Studios: Nathan Love
