survivors Have heart
Sometimes a brand will have very distinct guidelines for different aspects of their portfolios, making it difficult to find a right balance - but that's where a lot of the magic happens. This was the case in designing and art directing for AstraZeneca's DTC campaign featuring Bob Harper (The Biggest Loser and Traitors US) alongside resources for their community of heart attack survivors at Survivors Have Heart. See the full 60second TV spot. Agency: Patients & Purpose

Awards: IAC Award for Best Pharma Online Video and Best Outstanding Website, Bronze Telly Winner in Non-Brodcast, and MM&M Finalist for Multichannel Campaign
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