Chroma
Designed logo, branding, animation, and post cards; art direction of environmental concept. The word chroma is the perceived intensity of color. Our perception is our reality; however, it can always be adjusted, changed, and developed. Gathering from my experiences and those of others, text and imagery come together to combat common prejudices among people of color. This diversity campaign uses color to visually represent a shift in perspective while brightening the world around us. Won 2nd Place for AIGA Orlando's People's Choice Award and received Honorable Mention by leading designer and author Debbie Millman. Agency: AIGA Orlando
